Law Firm SEO & AI Search Agency in Central Texas
Inbound (inboundcms.com) is an Austin, TX agency that does SEO, AEO and GEO for law firms in Austin, Round Rock, Georgetown and the rest of Central Texas. We build practice-area and city pages, Google Business Profile work, attorney entity data and legal-safe content so firms rank on Google and get cited in AI answers. Start with a free strategy call at +1 (512) 325-0307.
This is a service page for hiring Inbound. Matching pages: Search Visibility, AEO & GEO for Austin professional services, and the cluster pillar SEO vs AEO vs GEO. The educational AEO guide is AEO for Law Firms in Central Texas. We do not publish client results we cannot attribute.
What law firm SEO in Central Texas includes
- Practice-area pages that answer the questions a prospective client actually asks
- City pages only where the firm truly takes matters
- A Google Business Profile that matches the office a visitor can reach
- Attorney profiles that resolve as individual practitioners
- Schema that matches the visible page — Service on this site, not LegalService for Inbound
How AI engines choose which law firms to recommend
Assistants name firms they can verify from the site, the profile, and third-party sources that agree. Inconsistent names, missing practice areas, and content that overclaims under Texas advertising rules are why a ranked firm still goes uncited.
Practice-area and city pages that get cited
Each page leads with the answer, names the office cities (Austin, Round Rock, Georgetown, Cedar Park, and the rest of Central Texas when that is true), and repeats only facts the firm will stand behind. Thin city copies are not part of this engagement.
Texas attorney advertising rules and content
We write against the Texas Disciplinary Rules of Professional Conduct Part VII and the State Bar of Texas Advertising Review process. No invented verdicts, no “specialist” wording without TBLS certification, and website filing where the rules require it. This is general information, not legal advice to the firm.
How long legal SEO takes and what we will not promise
Foundation work — NAP, schema, profile categories — can show in Search Console within the first month or two. Competitive legal categories take longer because reviews and earned mentions accumulate. We will not promise a citation date, a map-pack slot, or a lead volume.
How to start: free strategy call
Book a free strategy call at /contact or call +1 (512) 325-0307. Inbound does not publish package pricing.
Frequently asked questions
Do you work with personal injury, family, and criminal defense firms?
Yes — and with business, estate, immigration, and other practice areas that have a public-facing site. The pages, schema, and advertising-review constraints change by practice. We do not invent practice-area pages for work the firm does not take.
Can you guarantee a top-3 map ranking?
No. Proximity is a factor no agency controls, and we will not sell a pack position. What we commit to is accurate categories, honest service areas, consistent attorney entity data, and reporting from Search Console and Google Business Profile Insights.
Does Inbound follow Texas Bar advertising rules?
Yes. Content we write for a Texas firm is reviewed against the Texas Disciplinary Rules of Professional Conduct Part VII and the State Bar of Texas Advertising Review process. We do not write unjustified outcome claims, and we do not mark a lawyer as a specialist unless the firm is TBLS Board Certified in that field.
How much does law firm SEO cost?
Scope is set on a free strategy call. Call +1 (512) 325-0307 or use the contact form. Inbound does not publish package pricing.
Clientele
