Branding is a very integral part of your communication structure. A perfect branding says multiple stories at the same time leaving you to decipher in awe!
Branding! It is the heart of your company! Once it is going lifeless, you need some external support to survive.
Logo! It is literally the face of your company! Not the CEO, not the investors or not even the stake holders!
A perfect amount of positive buzz around the brand and its attributes always contributes on the large scale.